Cut the noise. Amplify the signal.
The all-in-one platform that makes concert marketing simple — buy ads everywhere, create variations instantly, and see what actually sells tickets.
Concert marketing is more complex than ever.
Fragmented campaigns across platforms —
Meta, Google, TikTok, Spotify, YouTube, and Snap, not to
mention
Endless creative requests — Every market needs new ads with different text and dates, burning time and agency fees for tiny changes.
Can't prove what's working — Everyone wants to know which ads sell tickets, but your ticket data and ad data don't talk to each other.
Settlement reporting nightmare — Hours spent downloading invoices from different platforms, formatting spreadsheets, and creating ad packs.
One platform. One signal.
Everything you need to sell out shows, simplified:
Buy ads everywhere from one place
Social media, streaming TV, digital billboards, and audio ads all in one dashboard under one unified billing system.
Create ad variations in minutes
Change dates, venues, and messaging instantly — no more waiting on agencies.
Know exactly what sells tickets
Connect your campaigns to actual ticket sales, not just clicks and impressions.
Get settlement-ready reports instantly
Download complete ad packs with all your campaign data formatted and ready.
Control your spend with confidence
Set daily limits, campaign caps, and pause everything with one click if needed.
Live Signal is the first demand-side platform (DSP) built for live entertainment:
- Cross-platform programmatic buying: Meta, Google, TikTok, Spotify, YouTube, Snap
plus
, , and streaming audio via DSP integrations. - Dynamic creative optimization: Automated production with dynamic text, motion graphics, and AI voiceovers.
- Advanced A/B testing framework: AI-powered campaign optimization to maximize ticket sales.
- Ticketing attribution &
analytics: Direct integration with ticketing platforms for true conversion tracking. - Automated settlement reporting: Instant ad pack generation with complete campaign documentation.
- Built-in campaign guardrails: Daily caps, campaign limits, and instant kill switch functionality.
All your channels, all in one place.
Reach fans wherever they are — from social feeds to streaming TV to digital billboards.
Social / Digital
OTT / CTV
Digital Out of Home (DOOH)
Audio / Podcasts
DSPs / Exchanges
Some inventory accessed via programmatic DSP partners (e.g., The Trade Desk, Roku OneView).
Everything you need to sell out shows.
From media buying to creative production to settlement reporting, Live Signal handles it all.
All Your Ads in One Place
Run all your ads from one dashboard — social media, streaming TV, digital billboards, and audio platforms, all in one place.
Create Ads for Every Market in Minutes
No more waiting for new creative. Localize approved materials for every market in minutes — change dates, add "Limited Tickets," switch from "On Sale Friday" to "On Sale Now" instantly.
See Which Ads Sell Tickets
Finally see which ads actually sell tickets. No more guessing — connect your campaigns directly to ticket sales data.
Easy Mode. Expert Mode. Your Choice.
Launch campaigns in minutes with Easy Mode — so simple even a promoter can do it. Need more firepower? Flip to Expert Mode and unlock advanced controls built for marketing pros.
One-Click Settlement Reports
Generate complete ad documentation for artist settlements with one click. No more scrambling for invoices on show night. Tag ad spend with your internal event IDs for easy billing.
Never Blow Your Budget
Set daily limits, campaign caps, and pause everything with one click if needed. Stay in control of your spending.
- Omnichannel
Buying: Unified demand-side platform for media buying across social, , , and streaming audio. Direct API integrations and programmatic access through major exchanges. - Dynamic Creative Optimization & Templates: Automated creative production with dynamic text replacement, motion graphics templates, and AI-powered voiceovers. Localized variations for every market with version control — On Sale Friday, On Sale Now, Limited Tickets Available, New Show Added, etc.
- Pixel-Based Ticketing Attribution &
Analytics: Direct integration with ticketing platforms for true conversion tracking. Tie programmatic campaigns to actual ticket sales with modeling, not just top-of-funnel metrics. - Dual-Interface Architecture: Simplified workflow for non-technical users with full programmatic controls available for advanced traders. Toggle between interfaces without losing campaign state or settings.
- Automated Settlement Documentation & Reporting: Fully automated ad pack generation with complete campaign backup documentation. Export-ready formats for night-of-show settlement with itemized platform spend, creative assets, and performance metrics.
-
Integration & Custom Tagging: Tag campaigns with internal event IDs for seamless integration with existing accounting systems, automated , and simplified spend reconciliation across your financial stack. - Campaign Governance & Risk Management: Granular spend controls with daily caps, lifetime
budgets, and
. One-click global pause functionality with instant propagation across all integrated platforms.
From announce to on-sale to sold-out, Live Signal keeps your marketing in sync with your shows.
Concert lifecycle timeline connected to Live Signal campaigns
Announce
Start building buzz the moment you announce.
On-Sale
Automatically shift your message when tickets go live.
Sold-Out
Auto-pause spend, archive performance data, generate settlement-ready documentation.
Ready to simplify your concert marketing?
Join the waitlist to get early access to Live Signal — the platform that brings all your concert marketing together.
No spam. We'll only email about access and product updates.
Ad Platforms
Creative Variants
Unified Dashboard